Red rock arch and sandstone formations glowing at sunset under a fiery desert sky
Luxury Experiential Hospitality

Where the destination
becomes the experience

VAST curates, operates, and scales signature local adventures for sophisticated travelers — worldwide.

StrategyPartnershipsSystemsStandardsScale
Hospitality × Software

Elevating hospitality through extraordinary experiences

The world’s finest properties have mastered the room, the table, and the spa. The destination beyond the property line remains unmanaged — inconsistent, uninsured, off-brand.

VAST brings it to standard: one partner to curate the experiences, operate them at luxury-grade, and scale them across a portfolio.

Guests dining at the edge of an infinity pool at sunset
01

Curate

Signature local adventures, designed around the destination and the brand — experiences that define the property rather than decorate it.

Sandstone resort courtyard with a still reflecting pool
02

Operate

World-class operating standards, safety systems, and on-the-ground execution that deliver luxury-level consistency, every time.

Desert villa and pool glowing warmly at night
03

Scale

The technology platform and governance that grow an experiential portfolio without diluting quality, margin, or brand.

The VAST Framework

Seven disciplines. One operating system for the extraordinary.

Our approach
01

Experience Strategy

Define the vision, positioning, and programming strategy that drives differentiation and guest demand.

02

Local Market Capability Assessment

Evaluate destination assets, operator ecosystems, and access to create a clear operational roadmap.

03

Operating Standards & Execution

Build and implement world-class standards that ensure consistent, exceptional delivery across every touchpoint.

04

Safety, Risk & Liability

Proactively manage risk, compliance, and liability to protect guests, teams, and the brand.

05

Facility Design & Guest Journey

Design physical spaces and guest journeys that elevate the experience from arrival to return.

06

Back-of-House Functionality

Build the operational infrastructure, systems, and workflows that enable seamless delivery behind the scenes.

07

Scalability & Long-Term Control

Create scalable models and governance that drive growth while protecting quality, margin, and brand.

That’s the
VAST advantage
Who We Serve

Built for the people who build hospitality.

Hotel Owners & Investors

Unlock the experiential revenue and positioning your asset is capable of.

Developers

Plan experience infrastructure into the project from day one — not as an afterthought.

Brands & Operators

Extend your brand promise beyond the property line with controlled, on-standard adventure.

Private Equity & Family Offices

Build experiential platforms with the systems and governance to scale.

Leadership

A world-class team built for luxury hospitality standards.

JM

Dr. James Mabey

Global Hotel Development, Brand Strategy & Experiential Resort Positioning

PW

Paul Matthew Wiste

Luxury Resort Design, Luxury Operator Standards & Experiential Facility Planning

MB

Milad Badri

Brand Experience, Entertainment Strategy & Luxury Guest Programming

RP

Rich Packer

Local Market Activation, Operator Integration & Adventure Execution

BM

Brian Martinez

Bespoke Expedition Design, Adventure Curation & Ultra-High-End Guest Execution

DK

Danny Klopfenstein

Hospitality Growth Strategy, Revenue Optimization & Digital Transformation

Resort pool in a desert valley under warm last light

Elevating hospitality through exceptional experiences.

Begin the conversation