Leadership

A world-class team built for luxury hospitality standards.

Global hospitality leadership, luxury development, and guest experience excellence — alongside the operators who pioneered the destinations themselves.

01Global hospitality development across more than two dozen countries
02Former Four Seasons, Jumeirah, Standard International, and IHG leadership
03Luxury resort design, placemaking, and experiential facility planning
04Destination activation, adventure operations, and guide-network development
05Luxury guest experience, entertainment, and brand programming expertise
06Technology, revenue optimization, and digital transformation capabilities
Executive Leadership
JM

Dr. James Mabey

Global Hotel Development, Brand Strategy & Experiential Resort Positioning

20+ years leading global hospitality development, brand strategy, and luxury resort execution — 100+ hotel projects across more than two dozen countries.

Former Managing Director at Standard International, SVP at Jumeirah Group, Senior Director at Wharf Hotels / Marco Polo Hotels, and COO at Antaeus.

Professor of Hotel Development and Strategy at Hong Kong Polytechnic University; holds a doctorate in hospitality and tourism management.

PW

Paul Matthew Wiste

Luxury Resort Design, Luxury Operator Standards & Experiential Facility Planning

25+ years in international luxury hospitality design across 15 countries; ARB-registered architect and professional member of RIBA.

Former Vice President of Design Services Asia Pacific for Four Seasons; VP Development Design Asia Pacific for Jumeirah; Head of Design & Engineering, Southeast Asia and Korea, for IHG.

Principal of Design Assembly, advising owners and operators on design strategy, technical services, and hospitality project execution.

MB

Milad Badri

Brand Experience, Entertainment Strategy & Luxury Guest Programming

20+ years in global luxury and lifestyle hospitality across Asia, the Middle East, Europe, and the Caribbean.

Former Chief Experience Officer at InterGlobe Enterprises; SVP of Operations at Standard International; Director of Entertainment at Baha Mar; Director of Brand Strategy at Jumeirah.

Global expert in brand delivery, hotel openings, and translating luxury concepts into fully activated hospitality platforms.

Operational Leadership
RP

Rich Packer

Local Market Activation, Operator Integration & Adventure Execution

15+ years in business operations, tourism activation, supply chain management, and local venture execution.

Utah-based operator with direct experience across Paradox Adventures, Redtail Aviation, E-Motion Moab, and other Southern Utah tourism ventures.

MBA from Westminster University; Recreation & Tourism degree from the University of Utah.

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Brian Martinez

Bespoke Expedition Design, Adventure Curation & Ultra-High-End Guest Execution

20+ years designing and operating bespoke expedition experiences; built Desafío Adventure Company from 2 to 50+ employees.

Pioneer of new rafting, canyoneering, and expedition routes throughout Costa Rica; expeditions across Baja, the Sea of Cortez, the Southwest U.S., Latin America, and Southeast Asia.

Designed custom experiences for high-profile private clients and hundreds of YPO groups.

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Danny Klopfenstein

Hospitality Growth Strategy, Revenue Optimization & Digital Transformation

10+ years leading growth, operations, customer experience, and commercial strategy across hospitality, tourism, consumer brands, and technology ventures.

Managing Director of Fantesca Estate & Winery, overseeing revenue growth, guest experience, and strategic initiatives.

Founder & Principal of Crimson Collective, advising organizations on growth strategy, digital transformation, and scalable business systems.

Rust-walled resort courtyard with loungers beneath an olive tree
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The team behind the world’s most ambitious experiential platforms.

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